In London, 1992, Amy Molyneaux and Percy Parker launched fashion label PPQ creating the inimitable style that continues to set the beat for London’s fashion drum today. PPQ spearheaded the drainpipe jean revolution dressing music maker’s including Amy Winehouse and Peter Doherty. The label’s signature smocks and modern cocktail dresses soon became fashion insider staples. Fashion’s best kept secret inevitably rolled off tongues and on to London Fashion Week’s official show calendar to continued success.
Loyal PPQ fans include some of today’s style icons and artists including Kirsten Dunst, Sienna Miller, Rihanna, Lily Allen, Naomie Harris, Sophie Ellis Bextor, Daisy Lowe, Alexa Chung and Peaches Geldof.
Marrying music with style, PPQ also run a record label, 1-2-3-4 Records, launching acts including Whitey, The Bishops, The White Sport, Trafalgar, Objects and Cosmetique. 1-2-3-4 Records hosts an annual festival in Shoreditch, London, which fast became a UK summer festival highlight. This week it was great to catch up with the talented duo....
Q. How would you describe each other in 5 words?
A. Amy - A very P P Q girl. Percy - A very P P Q boy
Q.Where do you gain your inspiration from for a collection?
A.We gain inspiration from the scene we are in; our friends, music, a painting. It has to feel its representing how we feel at that moment.
Q. What has been the most significant moment in PPQ's history so far?
A. When we met and started PPQ ....and then everything else follows
Q. What are 3 things you couldn't leave without?
A. PPQ couldn’t live without pencils, music and our fans
Q. How important is music to you? And your collections? How involved are you with the music soundtrack for your runway shows?
A. We always choose our own music, often the bands that we know help out with tracks and when we put it with the collections it verbalises the messages we are trying to get across.
Q.What is your all - time worst (personal) fashion moment?
A. Possibly when I got my first serious swimsuit and I saw another one the same, as I was so young I didn't think there would be more than one person with it on. It was quite funny actually.
Q. Partnerships can sometimes be challenging. How do you work through issues when you don't agree on something?
P. I would rather be challenged than have no one to debate with - so we have all manner of ways to agree or choose to disagree. It depends if you can see what the other person is trying to say to you and if you like it then great!
Q. With your upcoming Spring/Summer 13 collection (which I can't wait to see) can you give us a hint of what to expect?
A. You can expect to see some key PPQ silhouettes appearing and some original PPQ prints. We also have some beautiful new collaboration’s we have been working on.
Q. For each collection you design, do you have a particular woman in mind?
A. She is the PPQ femme, she's the girl we all have inside of us, she loves that feeling when you see a dress and get excited because the colour or print makes you have ideas and want to go out and create
A. Where is your ultimate holiday destination?
A. Tel Aviv is so much fun - and it’s HOT
PPQ presents BLACKOUT from PPQ on Vimeo.